We see it all the time. Some of them may be short and to the
point while others are so long, it could take time to fully read them.
So what is a good salesletter?
Well, it really depends on what you are trying to sell. If
you’re selling at $5 product, you don’t need to write a long copy. But if you’re
selling at $300 product, then you better make sure you give your readers enough
information to justify your price tag. If this means your sales letter is going
to be 60 pages long then it has to be.
Here are a few pointers to create a good sales letter.
1) HEADLINE!
There is a reason why that heading is in all caps. It is the
most important part of your sales letter, the first thing that people see when
they land on your sales letter. And you better highlight the biggest benefit of
your product or service on your headline.
A lot of people make the mistake of putting the features of
their products or services into the headline. Bad mistake. Nobody wants to read
about the features. They want to know what your product or services can do for
them.
2) Make It Scalable
While at times you need to write a lot to put the point
across that they need to buy from you, it is a good idea to break up long
copies with a few sub headlines or pictures, if necessary. This will allow your
readers to scroll down to the parts that they are interested in. Bullet points
of your benefits will really help in this. Make it sharp, crisp and to the
point. Not everybody wants to read about how miserable your life was until you
discovered the product that you are selling.
3) Money Back Guarantee
Take all the risks from your customers. Most of the time,
this will be the first time they are doing business with you so you want to
take away as much of the risk from them as possible. A standard 30-day money
back guarantee is all good and fine, but if you can make it a 60-day money back
guarantee, you will definitely start to see your sales escalating.
4) Bonuses
A lot of time, people think having an awesome product is all
that is needed. How wrong they are. Include a free bonuses to your package,
even if it is less than $10. Bonuses help to sweeten the deal. It doesn’t take
a lot of work to create bonuses, especially if you are selling an infoproduct.
You can have a one page checklist, for instance. Think of other things that
will help enhance the user experience for your products. If you are selling a
service, think of what you can offer them if they sign up for your service. For
instance, if you are selling facial packages, can you throw in some sample size
products if they sign up?
5) The PS
Many people neglect this part of a sales letter. Great sales
letters sometimes come with multiple PSs. This is a great time for you to recap
your offer and the many benefits of using your product or services. It’s a
great place to remind them of bonuses, your money back guarantee or any benefit
that you want to emphasize on.
If you can have these then you will already have a good
sales letter.
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