There are lots of people who would love to be able to create an info product and be able to make a great living (even get wealthy) whilst sitting in a snug chair facing their computers knowing that never again would they need to drive in rush hour traffic with all those crazies or put up with an unrelenting, over zealous employer who never had and never would or may very well be pleased. What a wonderful vision! The truth is that that fabulous vision can turn into a fact but you need to pay your dues first. Excellent niche markets for an informational product can't be found in abundance or fall onto your lap.
The first thing you want and must have to create an informational product is an concept…of a topic…that can fill wants, remedy issues, or simply make life better for some particular and very specialized segment of the general population. You're surrounded by ideas if you simply look. Take a look at yourself first. What is your greatest challenge? Do your friends share the obstacle? Are you passionate regarding a pastime or a sport? These sorts of things are the things of which informational products are made from. So the very first thing you want is to establish a subject and, thereby, a market.
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