The phrase viral marketing appears to have an adverse connotation because of its identification with the word "virus", something that nobody would wish to catch ever. However, viral marketing is without doubt one of the most effective instruments made accessible to internet marketing entrepreneurs nowadays.
Viral marketing is an internet marketing tactic which is made in such a way as to be capable of being passed on from on person to another. It is known as viral because of its capability to be passed on to a growing number of internet users via the email. Through viral marketing, an email message can get to thousands if not millions of people.
To the average Joe, viral marketing can be equated with network marketing or word of mouth. The application of viral marketing can be likened to a small flame which catches everybody's notice resulting from smoke which reaches every nook and cranny.
To fulfill its purpose, viral marketing uses a product that has a universal attraction and which is freely and easily accessible to many people. Apart from easy transmission, the product must also be effortlessly available to the receivers, for it to become viral.
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