9 MUST-HAVE VISUAL-MARKETING TOOLS ON THE WEB

Visual marketing is a primary source for customer engagement in the modern age. A necessary component for competing online, visual content is the best way to distinguish yourself from the crowd. The question is, how do you make your content the best when so many others are pushing to do the same thing?

Quality and consistency are key: If you don’t put the work in, and fight to be seen, you won’t be. Marketers understand this, and put in many hours behind the scenes to make magic happen. But having the right visual marketing tools up your sleeve — for image creation and optimization and editing, free-image sources and image monetization — can really help.

To read the full article, please visit 9 MUST-HAVE VISUAL-MARKETING TOOLS ON THE WEB

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

SECRETS OF SUCCEEDING AT VISUAL MARKETING ON PINTEREST, YOUTUBE AND INSTAGRAM

In a content-rich world, a single image is worth the proverbial thousand words, and a video can condense a whole story into a narrative more stunning than simple plain text. Brands increasingly find that their customers crave visual content, as evidenced by the popularity of social platforms such as Instagram, Pinterest and YouTube.

Study their secrets so you, too, can drive an active and engaged audience that loves your brand.

To read the full article, please visit SECRETS OF SUCCEEDING AT VISUAL MARKETING ON PINTEREST, YOUTUBE AND INSTAGRAM

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

9 TOOLS TO IMPROVE YOUR INSTAGRAM MARKETING

Instagram can be an incredibly powerful platform for marketers. With nearly 28 percent of the U.S. population now using it, there is no better platform for marketers who want to promote visual content. While the app alone may be enough to get you started, using the right tools can really ramp up your results. For those who want to take their Instagram marketing to the next level, consider the following:

To read the full article, please visit 9 TOOLS TO IMPROVE YOUR INSTAGRAM MARKETING

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

WHAT SHOULD WE DO WITH ALL OF THAT CONTENT?

As more users worldwide gain access to the internet and existing users engage more, the rate of content creation by users has increased exponentially. It’s not like data and information saturation is new; we’ve been dealing with it for years. The solution most companies seem to be driving toward is recommendations, curated feeds and algorithmic content surfacing.

Peter Asbill, head of streaming forGoogle Play Music, told Wired:

To read the full article, please visit WHAT SHOULD WE DO WITH ALL OF THAT CONTENT?

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

EMBRACING THE POWER OF SUPERFANS AND SOCIAL MEDIA

As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools.

Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand on social media, buy from their favorite brands and happily spread the word about products and services, both on social platforms and through referrals to friends.

To read the full article, please visit EMBRACING THE POWER OF SUPERFANS AND SOCIAL MEDIA

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

THINK YOUR AUDIENCE IS TOO SMALL? WHY THAT’S GREAT FOR BUSINESS

In today’s crowded retail space, many retailers have developed a niche audience. While that may seem like a hard way to scale and grow their businesses, their initial core audiences have become dedicated and genuine customers.

Once you find your niche, you can begin to scale to reach similar audiences, as opposed to dedicating all of your marketing resources to reach the biggest consumer segment from the onset.

Working with social media influencers can be a great way to help your business build a loyal group of followers from the ground up. Here’s how you can start building an influencer campaign to amplify your message.

To read the full article, please visit THINK YOUR AUDIENCE IS TOO SMALL? WHY THAT’S GREAT FOR BUSINESS

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

NEW INSTAGRAM LOGO GETS MOSTLY NEGATIVE REACTION

Reaction to the new Instagram logo introduced earlier this week was fast and furious, and the revamped application didn’t fare too well, either.

Marketing technology company Amobee Brand Intelligence analyzed the sentiment of posts about the new logo on Wednesday, the day it was introduced, between 10 a.m. (when the news first broke) and 4 p.m. ET, and its findings included:

To read the full article, please visit NEW INSTAGRAM LOGO GETS MOSTLY NEGATIVE REACTION

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

PINTEREST UPDATES IOS APP WITH FASTER PERFORMANCE, MORE

Pinterest updated its iOS application, improving its performance and adding “a new modern look” that puts more focus on Pins.

With this update, Pinterest will now load content faster while users browse. Specifically, the app’s home feed now loads “up to three times faster” than before, so users won’t need to wait as long for images to load. In addition, the app is now “universally readable” in 31 languages.

To read the full article, please visit PINTEREST UPDATES IOS APP WITH FASTER PERFORMANCE, MORE

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

FACEBOOK IS THE PREFERRED NETWORK FOR VIDEO SHARING

There’s been a great deal up upheaval in the social video sector in recent years. With the rise of mobile apps like Periscope, live streaming broke into the mainstream, and Facebook is starting to edge out YouTube in terms of content. A small study from digital production agency Philo Media examines how attitudes toward online video are still in flux.

Overall video viewing is on the rise, but 31.96 percent of the 466 survey respondents reported watching 15 minutes or less per day on mobile. Millennials reported watching one to two hours of video daily on mobile devices, 10.73 percent more than baby boomers.

To read the full article, please visit FACEBOOK IS THE PREFERRED NETWORK FOR VIDEO SHARING

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

FACEBOOK BRINGING 360 PHOTOS TO NEWS FEED, SAMSUNG GEAR VR

360-degree photos are coming to Facebook’s News Feed and the Samsung Gear VR.

Facebook-owned virtual reality company Oculus VR announced in a blog post that the feature will launch “in the coming weeks,” writing: 

In the coming weeks, Facebook will add 360 photos to News Feed. You’ll be able to take a panoramic photo from your phone or use a 360 camera, upload it to Facebook and pan around by tilting your phone or dragging the 

image.

To read the full article, please visit FACEBOOK BRINGING 360 PHOTOS TO NEWS FEED, SAMSUNG GEAR VR

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

HOW TO OPTIMIZE PINTEREST FOR BUSINESS

Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits.

This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool that should not be overlooked, even by the smallest businesses. If you haven’t already, sign up for a Pinterest for Business account and activate a Promoted Pins campaign today.

To get the most of your Pinterest marketing efforts, keep these three tips in mind:

To read the full article, please visit HOW TO OPTIMIZE PINTEREST FOR BUSINESS

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

FACEBOOK CURATOR VS. UNBIASED NEWS SURFACING

Anonymous sources recently claimed that Facebook’s Trending Topics may not be as algorithm-driven as believed. Facebook strongly denied the allegations, but are the algorithms receiving help from curators to surface topics in the Trending box? With so many people getting their news from Facebook, is it ethical to emphasize or devalue certain news in the trending topics?

Citing anonymous former Facebook employees, Gizmodo reported that the trending box was manipulated to suppress conservative content. Additionally the sources alleged that they were instructed to insert topics into Trending because they came from major news organizations, and not because they were naturally trending.

To read the full article, please visit FACEBOOK CURATOR VS. UNBIASED NEWS SURFACING

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

TWITTER TO STOP COUNTING PHOTOS, LINKS TOWARD 140-CHARACTER LIMIT?

Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter.

But brands have overlooked two other invaluable social platforms: Instagram and YouTube. Among those same businesses, just 60 percent engaged customers on YouTube, while a paltry 23 percent used Instagram.

To read the full article, please visit TWITTER TO STOP COUNTING PHOTOS, LINKS TOWARD 140-CHARACTER LIMIT?

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

INSTAGRAM BUSINESS PROFILES TEST NOW FEATURES ANALYTICS

If Instagram is going to introduce profiles for businesses, the next logical step is analytics for those profiles.

Instagram scheduling tool Later shared the iOS screenshots below in a blog post, and it offered details on the available information to profiles with access to these features.

According to Later, Instagram business profiles now feature a chart icon in the upper-right-hand-corner, giving them access to analytics, as well as a contact button next to the following button, a linkable location tag and categories for the profile.

To read the full article, please visit INSTAGRAM BUSINESS PROFILES TEST NOW FEATURES ANALYTICS

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

FACEBOOK LAUNCHES DISCOVER FEATURE FOR GROUPS

Facebook announced during its earnings call for the fourth quarter of 2015 and the full year that more than 1 billion people use groups each month, and the social network is testing steps to make those groups easier to find.

UPDATE: Facebook confirmed in an email to SocialTimes Thursday afternoon that its new Discover tool for groups is now available to all U.S. users via iOS, Android and the social network’s mobile site.

To read the full article, please visit FACEBOOK LAUNCHES DISCOVER FEATURE FOR GROUPS

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

PHOTO-SHARING APPS UNDER FIRE FOR TAGGING PEOPLE IN PICTURES

While the practice of photobombing has become a social and cultural phenomenon lately, the practice itself isn’t anything new. Since the advent of the camera, people have either intentionally tried to appear in someone else’s photos or have accidentally stumbled into the frame. Now, with biometric facial recognition algorithms, companies like Google, Apple and Facebook are able to identify these photobombing faces across the web—yet, this smart way to organize and share pictures is dredging up privacy concerns.

When you consider the 3.5 trillion analog photos and billions of more recent digital pictures in existence, our images—in some form or another—may be entrapped in a stranger’s photo album without consent. If a person walks through the background of a tourist’s snapshot, facial-recognition software may recognize the face and tag the person’s name to that picture. That photo can then be shared across the internet—with the person’s name attached, and without their permission to share it.

To read the full article, please visit PHOTO-SHARING APPS UNDER FIRE FOR TAGGING PEOPLE IN PICTURES

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

TUMBLR ADDS ‘GIF’ POST TYPE, UPDATES GIF CREATION TOOL ON IOS

Tumblr introduced two GIF-related updates on iOS, including adding “GIF” as a new type of post. When users tap the new yellow GIF icon to share a GIF, they’ll see any content that can be turned into a GIF, like videos, bursts and live photos, or they can create a new GIF within the app.

In addition, users can now add text overlays to their GIFs in three different fonts. Users can change the size and color of their text, rotate text and drag text around the image to create the perfect GIF.

To read the full article, please visit TUMBLR ADDS ‘GIF’ POST TYPE, UPDATES GIF CREATION TOOL ON IOS

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

WHY CONSUMERS SHARE USER-GENERATED CONTENT (INFOGRAPHIC)

User-generated content is a staple of most ecommerce websites. Consumers want to share their feedback, and these humanizing reports about products and services are trusted by other shoppers. However, there’s a gap between consumer content creation and how businesses foster it. An infographic from OfferPop analyzes this gap in attitudes.

85 percent of users surveyed find visual UGC more influential than brand photos or videos, while only 65 percent of businesses believe the same. When it comes to user motivations, businesses don’t seem to realize why users are sharing and creating this content. For example, users are twice as likely to share something because they want a friend to see it, but only 14 percent of brands are aware of this behavior.

To read the full article, please visit WHY CONSUMERS SHARE USER-GENERATED CONTENT (INFOGRAPHIC)

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

SOCIAL INTELLIGENCE IS CHANGING MARKET RESEARCH

We’ve heard it 100 times: “We’re targeting millennials.” Really? What does millennial even mean? Google tells us; “There are no precise dates for when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

So you’re targeting anyone from 10 years old to 34 years old? As a marketer, is it really effective to categorize people by something as vague as “millennials” when social data makes possible incredible insights from identifying buying signals to deeply understanding a person’s drivers and values?

To read the full article, please visit SOCIAL INTELLIGENCE IS CHANGING MARKET RESEARCH

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.

5 Types of Photos You Should Never Use on Your LinkedIn Profile

LinkedIn doesn’t play when it comes to professional profile pics and neither should you. If you upload a pic to your profile that isn’t actually of you or isn’t even a headshot, LinkedIn reserves the right to yank it. (Newsflash: There’s no way Hello Kitty’s your doppelganger, m’kay.) Seriously screw up your photo three times and — stee-rike! — you’re out. You’ll be banned from uploading your mug ever again. No joke.

LinkedIn doesn’t ax awful profile pics enough. Sloppy, cheesy, awkward snaps. Egregiously immature, unprofessional lemme-take-a-selfie-style pics that cut it no problem on Instagram, Tinder or Facebook. Here’s a friendly reminder, particularly for the 39 million students and recent college grads lurking on LinkedIn: It’s not for Man Crush Monday, not for swiping right and not for stalking your 8th grade crush.

To read the full article, please visit 5 Types of Photos You Should Never Use on Your LinkedIn Profile

Wealth Mastery Academy - WMA is a reputable organization that is committed in empowering people with the right financial education, knowledge and proven skills to in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful and proven skills towards the path of financial freedom. WMA will continue to grow and remain committed with our aim to assist people towards their dreams.