We’ve heard it 100 times: “We’re targeting millennials.” Really? What does millennial even mean? Google tells us; “There are no precise dates for when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
So you’re targeting anyone from 10 years old to 34 years old? As a marketer, is it really effective to categorize people by something as vague as “millennials” when social data makes possible incredible insights from identifying buying signals to deeply understanding a person’s drivers and values?
To read the full article, please visit SOCIAL INTELLIGENCE IS CHANGING MARKET RESEARCH
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