List Building 101: How To Retain Subscribers

As an internet marketer, you probably already realized the importance of building a mailing list by now. If you haven’t then you’re missing out on a piece of the puzzle that will make you a lot of money and help you build a lasting business.

Let’s face it. Driving traffic is tedious and exhausting. It’s a lot of work to keep your website consistently ranked on page #1 of Google. Then when you get them to come to your site, what are your chances of converting them, getting to do what you want to do or buy your product?

The hardest part is to get them to take out their credit card and pay you. But if you give them something for free and in exchange, all they have to do is hand over their contact details, that is easier to achieve, isn’t it?

But then again, once you have captured their contact details, what are you doing with it?

Building and retaining a mailing list of happy subscribers is a fine art, one that every entrepreneur, whether they are offline or online, should master.

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