You are about to find out the true key to sending hordes of traffic to your website, building up your mailing list within a brief period of time as well as eventually, exploding your sales.
However, this is only relevant if you are a product owner yourself.
It does not require buying advertisements or making use of tools as well as other cool tricks to dominate the first page of Google (even though to be able to achieve that will still be fantastic).
The key is simple - create an affiliate program.
Make somebody else to promote your product and in return, you offer them a percentage of commission.
Now, why would you want to hand out a portion of your revenue to other people when you can promote the product by yourself and hold on to 100% of the revenue?
Well then, ever wonder why there are so many products listed on affiliate sites such as Clickbank? And plenty of them are offering commission as high as 70% in the least.
That’s because these marketers are aware of the advantages that they can get from leverage. They leverage on someone else's time, resources, list as well as circle of contact. Your affiliates most likely possess a list, but they do not have a product. You, on the other hand, have a product, but a limited list. By using affiliates, you're able to expand your circle and be able to reach out to an audience that you will probably never be able to access, or require a very long time to reach to begin with. The savvy marketers know that they are able to make back more than the amount they offered as commission off their backend since they now have a much bigger list to market to.
So how do you set up an affiliate program that appeals to quality affiliates?
First, you have to make the revenue incredibly lucrative for them. Offering as much as 70% commission is fine, but when everybody else is doing it too, you don’t stand out. It is possible to go above and beyond the normal offerings and give them something extra - such as a cut of commission (this may be a reduced percentage) from any backend product that you promote or recurring income (truly powerful if you’re marketing a membership package).
Something else which can be done is to make it easy for your affiliates to promote your product. You can create readymade affiliate tools for them to use such as banners, pre-written content material for their blogs, email marketing promotions, posts for Facebook and Twitter and any other tools that they can use to promote your product.
So how do you locate affiliates? They can be found almost everywhere. The easiest way is to include your affiliate program in affiliate sites such as Clickbank. There are many affiliate sites on the internet. The secret is, to craft the copy targeted at affiliates, and not customers. A lot of marketers make the mistake of talking about exactly how wonderful their product is, but they forget that the purpose they list their affiliate program is to get affiliates to market, not purchase their product.
Hence the description must be customized for affiliates, by showcasing your commission rate, how simple it is to market your products, whether there are any recurring commission or commission on backend sales, the fact that you have got affiliate tools all set for them to make use of and any other perks that can help set your affiliate program apart from the competition.
Keep in mind, your affiliates are your very best friends. They can help your business reach mass critical really fast, which means you most definitely should give them preferential treatment. The affiliates that have promoted your products with success can be your long term jv partners, working together with you for even bigger ventures.
Therefore don’t do it alone when you can leverage on other people.
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